Market Access tools

Market Access

Market access tools leverage the UN's and partners’ unique convening power, network, and development mandate to provide private sector partners with unique market and political access.

Access to "Base of the Pyramid" Market Facilitates partners’ entry into or expansion within underserved markets comprising low-income populations (“Base of the Pyramid”). It may include market analysis, distribution strategy development, and product adaptation to meet the needs and affordability constraints of this segment, generating inclusive business opportunities.

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Access to Regional Markets Helps partners to navigate cross-border trade barriers, regulatory hurdles, and local conditions to successfully access and operate in new regional markets given the UN’s global footprint. This reduces transaction costs and accelerates market entry in complex settings. 

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Convening & Dialogue Platform / Access to Decision-Makers The UN’s convening authority and creation of platforms for dialogue facilitates candid discussions, problem-solving, and the forging of necessary agreements for coordination and project impact. The dialogues and platforms further provide partners with direct, coordinated access to key government officials, policymakers, international institutions, and other influential stakeholders.

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